It started with an question
The idea behind sharkGeist can be summed up with a simple question: How do we insure that we are designing and developing the right products? How do we get the right ideas and how can convert them into successful products?
The answer for us is based on value. In our world of product design and development, this means more specifically, product value. This value has to translate into experiences and features that customers value. The most important way to ensure products and experiences that customers value is to carefully choose the products that get developed.
in the beginning
SharkGeist was hatched in 2007 at the offices of L2DESIGN, an industrial design consultancy in Denmark. The two owners, John Landerholm and Peter Lund have worked with product development as industrial designers there the last 24 some years.
One of the main factors for our focus on development of product value has its roots with a growing dissatisfaction with several trendy designer topics:
- user driven innovation
- designers as creators of design value
- practicing design as a multi-discipline effort
- innovation and idea management
new focus on value development
- outcome driven innovation
- disruptive products
- open business models
- ideagoras and open innovation
