sharkGeist

Tuned In
	Uncover extraordinary opportunities that lead to business breakthroughs 2008 Craig Stull and others

This book is all about creating resonators.

Create a resonator

1. the perfect solution to a specific problem
2. a product or service so powerful it sells itself
3. an offering that connects to what your market values most
4. an idea that people immediately understand has value to them

Step 1:  Find unresolved problems

How do we know which markets and products to focus on?

Step 2:  Understand buyer personas

How do we identify who will buy our offering?

Step 3:  Quantify the impact

How will we know if we have a potential winner?

Step 4:  Create breakthrough experiences

How do we build a competitive advantage?

Step 5:  Articulate powerful ideas

How do we establish memorable concepts that speak to the problems buyers have?

Step 6:  Establish authentic connections

How do we tell our buyers that we've solved their problems so they buy from us?